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WISDOM IS PRICELESS™ 

POWER SELLING

POWER SELLING

This is a "POWER SELLING!" Proposal Template.  It comes from one of my training manuals, and is based on years of application in many thousands of cases.  

How to Structure a Consultative Proposal

POWER SELLING
POWER SELLING

This is a "POWER SELLING!" Proposal Template.  It comes from one of my training manuals, and is based on years of application in many thousands of cases.  

How to Structure a Consultative Proposal


It is designed to Unlock the  SECRETS that help "SELL THE IDEA, NOT THE EVIDENCE".



Note: ""Page #" below can mean SECTION of a document, letter, or email. The main thing is to follow the order.



In another email. I will rough in some thoughts for your. Well Fargo proposal.



● COVER OF PROPOSAL



● PAGE 1: Restate the Customer's Objective or Opportunity.



● PAGE 2: Detail FACTS and ASSUMPTIONS that the Customer will accept.



Include the NOW FACTOR



● PAGE 3: Present your IDEA.


Try to create a theme. It will usually jump out at you as a result of the information you have collected.



● PAGE 4: Show the benefits of your idea to the Customer.



As a result of ....



You get....



Link the benefits to the customers objective or opportuniy.



● PAGE 5: Show that the benefits of your IDEA might be good for the Customer's Cutomer too.



● PAGE 6: Show at least THREE different forms of EVIDENCE.



♤ Facts


♤ Testimonials


♤ Analogy


♤ Articles


♤ Field Market Work


♤ Judgement of an Expert


♤ First hand experience


♤ Market research


♤ Financial analysis and proforma projection



● PAGE 7: Show how you and your company can help the customer, and that you are ESSENTIAL to the success of the IDEA.




● PAGE 8: SUMMARIZE the customer's objective or opportunity, your idea, and the benefits the customer can expect is they agree to your proposal.



● PAGE 9: Detail the action steps to be taken to implement the plan. The more detail you can anticipate and include, the more confidence the customer will have that you can deliver what you promised.



● PAGE 10: Ask for written agreement or signed contract



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Authored by

ARTHUR ROSENFIELD,

Recognized as a "Center of Influence".

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