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OPPORTUNITIES FOR EVERYONE...EVERY DAY
WISDOM IS PRICELESS™
LEADERSHIP BY EXCELLENCE
LEADERSHIP BY EXCELLENCE
TIPS FROM ARTHUR ROSENFIELD ON LEADERSHIP BY EXCELLENCE:
DISCOVERING THE NOW FACTOR!
▪︎ Know the Customer's Customer...better than the Customer does.
▪︎ Discover the NOW. Get the Facts from the field, not hearsay, and verify.
▪︎ Sell the idea not the evidence.
▪︎ Write proposals for big ideas.
▪︎ Use three forms of evidence.
▪︎ State your unique value that is ESSENTIAL to the success of the idea.
▪︎ Deliver what you promise.

LEADERSHIP BY EXCELLENCE
TIPS FROM ARTHUR ROSENFIELD ON LEADERSHIP BY EXCELLENCE:
DISCOVERING THE NOW FACTOR!
▪︎ Know the Customer's Customer...better than the Customer does.
▪︎ Discover the NOW. Get the Facts from the field, not hearsay, and verify.
▪︎ Sell the idea not the evidence.
▪︎ Write proposals for big ideas.
▪︎ Use three forms of evidence.
▪︎ State your unique value that is ESSENTIAL to the success of the idea.
▪︎ Deliver what you promise.
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Always ask Questions.
If you ask questions, you will get a lot of useful information. When you know it all, and you stop asking question, you stop getting information; and, you slide down the DUMMY CURVE.
Discover the NOW
In every business there is something happening NOW that makes it vital to take action NOW. Making a decision about the NOW factor is usually time sensitive. Taking an action NOW will produce a positive result. Delaying usually produces a negative result.
Look ahead. What is changing. Understand change. Welcome change. Be inspired by change. Be relevant. Be competitive.
Ask questions. Ask why three times.
• First you get information.
• Second you get knowledge
• Third you get understanding and insight.
Achieve Recognition as an Authority
By "Authority" I mean the collection of every bit of facts knowledge, digesting it, and ultimately being able to interpret and communicate that information, knowledge, and insights in such a way that it creates value for those who can benefit. Authorities are able to show that their position has created value for others who have acted on their recommendations and ability to identify trends.
It requires research and insight.
You need to know where to look for direct information and facts.
You need to know where to look for indirect information and facts. What things indirectly impact a possible outcome or trend.
You need to meet with people who are leaders and other authorities in the area to ask questions.
Why is it important?
People would rather do business with someone who knows what they are talking about and has vested themselves in a topic.
Authority is always respected when it is real and obvious.
Authority can open doors.
How do you become a Recognized Authority?
Compile lists.
Do original research.
Publish articles in professional journals.
Be a Speaker at meetings?
How do you maximize your position as an Authority?
Mentor.
Selling as an Authority
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Discovering the NOW
In order to sell in volume, a vendor needs to determine the NOW factor.
Identifying the NOW leads to solution selling, which is often consultative.
Early identification of opportunities and threats can not come from statistical analysis. By the time an event or statistic has been calculated, it is already too late.
The NOW is discovered by listening and asking questions.
1. What is it now?
2. What was it then?
3. How is it changing?
4. Why is it changing?
5. For example: ???
Asking these questions regularly will bring trends to the surface. Collectively, they will bring to the surface any hidden opportunities and threats.
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Authored by
ARTHUR ROSENFIELD,
Recognized as a "Center of Influence".
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