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Lifelong Learning Center
Course Curriculum
Descriptions of all 30 Courses
Authority Intelligence
Becoming recognized as an authority in a particular area involves a combination of acquiring deep knowledge, gaining practical experience, building a reputation, and effectively communicating your expertise to others. This Curriculum provides 22 sections with steps to achieve becoming recognized as an authority.
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Competing Effectively
Sell the IDEA....not the evidence
Today's business people expect well thought through proposals that present sound ideas and
programs that help marketers sell product and build market position, presented
in a way that is regarded as customized and consistent with business planning. This curriculum offers specific ways to bring important ideas to clients.
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Mentors and Sponsors
Everyone needs door opened in order to have the benefits of the the American Dream.
I advise people to be alert to find a mentor. Then ASK that person to mento you.
Mentees can expand their knowledge and skills, gain valuable advice from a more experience person, and build their professional network.
Mentors can develop leadership skills and gain a personal sense of satisfaction from knowing that they've helped someone.
This curriculum shares knowledge and valuable experience from Mentors.
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CORE Competence
We have developed a unique resource to identify and manage CORE COMPETENCIES and RESOURCE for your company.
Relationship Management and High Value Friendships
Strategic PR
Applying Non-traditional strategies that support objectives
• Gaining exposure and support for an underlying idea
• Communicating the CORE CONCEPTS AND VALUES of a company.
• Government PR is to help set up a correct attitude towards the political perspectives held by the company.
• Advocacy
- Influencer Marketing
- Crisis Communications
- Content Marketing
- Media Relations
- Srategy and Planning
- Digital Marketing
- Speaking engagements
- Articles
- Chamber of Commerce Boards and Advisors
- Place-making
- Neighborhood Value Creation
-Establish and maintain relationships with an organisation's target audience, the media, relevant trade media, and other opinion leaders
- Preparing company for press conferences, media interviews and speeches, writing website and social media content, managing company reputation (crisis management), managing internal communications, and marketing activities like brand awareness and event management.
Public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders. The public relations professional must know how to effectively address those concerns using the most powerful tool of the public relations trade, which is publicity.
Many types, for example the product public relations, financial public relations, corporate public relations, employee public relations and government public relations.
Product PR is managing the release of new products into the market.
Financial PR is to build up a relation to shareholders and customers.
Corporate PR helps communicate the core conception of the companies for customers.
Employee PR focus on the employments and HR.
Government PR is to help set up a correct attitude towards the political perspectives held by the company.
Place-Making and Social Value Creation
Place-making an Re-imagining a city to foster economic development.
Place-making is a community process.
A point of view as expressed by David Wilk relating to:
a COMMUNITY SYMPOSIUM. February 18, 2013 in Long Island City in collaboration with Arthur Rosenfield, President, Long Island City / Astoria Chamber of Commerce and;
subsequently with Arthur Rosenfield as President of The National Realty Club, New York City.
Interview by Mona Shah, broadcast September 11, 2020
In today’s real estate market, the most important decision people make is the place they choose to live. Communities seeking new economic development and job growth must position themselves to attract new residents by becoming a place of innovation and creativity.
Real estate is the “currency for economic development and job creation” in today’s economy. Creatively repositioning under-productive real estate assets through “Place-making” economic development strategies will stimulate new demand and private investment in communities.
Generating new demand for under-productive real estate remains a major challenge during these uncertain economic times. That is why understanding the importance of “Place-making” and the “Creative Class” to driving real estate demand is essential today, since the most important decision in people’s lives today is where they choose to live. Communities that recognize this new market paradigm, and develop innovative real estate and “Place-making” strategies targeting the “Creative Class,” will capture more than their fair share of future market demand, economic growth and new jobs.
Who are the players and how do we translate the concept into economic development for communities?
Corporations, universities, government, and healthcare providers also play a critical role today in “placemaking”, attracting the “Creative Class,” and developing ecosystems that drive economic development. The challenge facing many communities today is how key stakeholders can take corporate location decisions, downsizings, facility closings, and consolidations and turn them into exciting and innovative new value creation strategies that result in future social value creation and community benefits.
Fostering new economic development and private investment in communities can be accomplished through bringing key stakeholders together and developing innovative strategies that bring new jobs and real estate value to communities who are struggling to find pathways to economic growth by:
Creating strategic marketing plans and new “market stories” that transform under-productive real estate assets into economic development catalysts that attract new investment.
Developing “Placemaking” and branding strategies that help communities “tell their market story” and articulate “why” someone would want to choose to locate their company or family there.
Exploring how corporate, governmental, and university real estate decisions can foster new economic development, business entrepreneurship and acceleration, and social value creation through rebranding real estate (university research parks, city labs).
Creating Value
Opportunity comes in two forms:
Identifying Demand
Creating Demand
Early identification of trends
Creating value
Preventing loss of value
Inherent ongoing demand such as electricity
Growing demand such as population growth
Market share thinking.
Brand share shift
The role of media and internet media
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