The NOW Factor

THE NOW FACTOR WHAT IS IT? WHY IS IT IMPORTANT AS AN AUTHORITY? OBJECTIVES OF DISCOVERING THE NOW FACTOR The objective of an AUTHORITY is to discover the NOW Factor, and to Look Ahead. What is changing? Understand change. Welcome change. Be inspired by change. Be relevant. Be competitive. An AUTHORITY that knows what is happening NOW leads to being a CENTER OF INFLUENCE. An AUTHORITY is always respected when knowledge about NOW is real and not obvious or generally known. Armed with knowledge about NOW, an AUTHORITY is able to open doors. WHAT IS THE NOW FACTOR? In every business there is something happening NOW that makes it vital to take action NOW. Making a decision about the NOW factor is usually time sensitive. Taking an action NOW will produce a positive result. Delaying usually produces a negative result. DISCOVERING THE NOW Early identification of opportunities and threats can not come from statistical analysis. By the time an event or statistic has been calculated, it is already too late. The NOW is discovered by listening and asking questions. What is it now? What was it then? How is it changing? Why is it changing? For example: ??? An AUTHORITY asks these questions regularly in order to bring trends to the surface. Collectively, these questions will bring to the surface any hidden opportunities and threats. In order to be competitive, effective, and sell in volume, a company needs to determine the NOW factor. Companies rely on AUTHORITIES for this time sensitive knowledge. Identifying knowledge, and having insights about NOW, leads to solutions, which are often consultative. Always ask Questions. Ask “why” three times. • First. You get information. • Second. You get knowledge • Third. You get understanding and insight. If you ask questions, you will get a lot of useful information. When you know it all, and you stop asking questions, you stop getting information; and, you slide down the DUMMY CURVE. =====